Known for simple ingredients that taste homemade, the French preserves company Bonne Maman is a pantry staple around the world. But while their iconic gingham lids may be recognizable on any shelf, building brand loyality in the U.S. called for a heightened focus on nostalgia, love, and homemade recipes.commercial script, emails, social, packaging
When Bonne Maman came to us to create a broadcast commercial spot, I wrote a script that focused on the timeless love that Bonne Maman brings to every moment. By featuring the simple story of a grandmother, mother, and daughter gathering around the table, this campaign brought the generational influence of the pantry staple to life.Monthly Social Content From recipe ideas, crafty projects, holiday inspo, giveaways, partnerships, and so much more, I was responsible for writing all of the monthly social media content for Bonne Maman. I collaborated with the social media team to brainstorm content ideas and then worked with a team of Designers, Art Directors, Creative Directors, and Food Stylists to bring the ideas to life. As the assets were ready, I then wrote the copy for multiple social captions every week. 
Whether it was an Advent Calendar, the new Bonne Maman INTENSE Preserves line, or a sweepstakes campaign, my role was to brainstorm themes and develop messaging to help sell the products in authentic, approachable ways in-store and digitally.
E-blastsI worked with the email marketing team to brainstorm ideas for Bonne Maman’s monthly e-blasts and wrote all of the copy. Depending on the campaign, these emails went out to a variety of outlets – from loyal subscribers, first-time buyers, and partner companies. 
