Lead storyteller for Crème Ancienne Essence campaign development across video, email, in-store, digital and social.
Wrote social, digital, and in-store copy for Best Sellers, Skincare, and Lipcare.
Madison Square Garden Entertainment – Senior Copywriter
2023 – August 2024
Scripted and directed creative projects, collaborating with internal teams, clients, and vendors for Beacon Theatre and Radio City Music Hall.
Wrote program copy, scripts, and email communications for various events, including PAW Patrol Live, Cirque du Soleil, and the Christmas Spectacular, contributing to a record-setting season with over 1 million tickets sold across 193 shows.
Provided archival photo copy for the 2 Penn redesign.
Malka Media/Moneylion – Senior Creative Copywriter
2021 – 2023
Collaborated with Art Directors, Designers, CDs, and ECDs to elevate creative projects.
Concepted and wrote scripts, case studies, digital, and social copy for brands like Amazon, L'Oréal, Peloton, Deloitte, EY, Luxottica, GLOSSLAB, Players Coalition, Morgan Stanley, Cytokinetics, ADP, MongoDB, Richemont, KPMG, and Moneylion.
Crafted interview questions for shaping documentary video narratives.
R\West – Senior Copywriter
2017 – 2021
Led creative campaigns and wrote monthly social and email copy for brands including SOREL, Bonne Maman, Patelco Credit Union, Oregon Energy Fund, Crystal Ballroom, Free Public Wines, Walkers Shortbread, FLIR, Intel, and DeMarini Bats.
Spearheaded Patelco Credit Union’s first brand campaign and video content for Oregon Energy Fund.
Supported cross-channel campaigns with email marketing, direct mail, digital, UX, radio scripts, video scripts, OOH, social copy, e-commerce, blogs, catalogs, and more.
Cashmere – Copywriter
2016 – 2017
Ad Age’s Multicultural Agency of the Year 2019 / Agency to Watch 2020 / A-List Stand Out Agency 2021
Developed social media voice and tone, and wrote monthly social copy for FX’s Emmy-Winning series Atlanta, FX’s Legion, and Martha & Snoop’s Potluck Dinner Party.
Concepted and wrote new business pitch decks for social and experiential campaigns.
Various – Freelance Copywriter
2014 – 2016
Worked with brands like Forever 21 and TOMS Shoes.
Created commercial pitch decks for international celebrity photographer/commercial director Jonathan Lennard with projects for Esquire, British Vogue, L’Officiel, Chevrolet, Garnier, Skincare, Nokia, Dove, Sony, and Tresemmé.
Electric Entertainment - Creative Development
2011 - 2014
Worked with the Head of Creative Development to manage, review, and develop TV and film scripts.